Peter Sidwell

At LARANZA we are delighted to be working with Peter Sidwell, an accomplished and passionate chef and Director of the Simply Good Food brands, including SImply Good Food TV. Peter’s enthusiasm and passion for Simply Goof Food is demonstrated in his TV work, restaurant, cookery school, recipes apps, books and magazine features.  

You may have seen Peter on TV as one of the judges on ITV’s hit series Britain’s Best Bakery and he was also the chef presenter of his own successful cookery show Lakes on a Plate on Channel 4 in partnership with Lakeland.

We work closely with Peter to gain a broader understanding of the needs and expectations of chefs, and just as importantly, our consumers who have a passion for cooking. We also draw on his in-depth knowledge of current trends to accurately forecast the future needs of the kitchen market.

"I'm delighted to be working with LARANZA, 
a company that shares my passion for good 
kitchen design, high professional standards and
service...kitchens designed for cooks by cooks!"


Charlotte Pike

Charlotte is an exceptional chef, entrepeneur and food writer. Having trained at the world famous Ballymaloe Cookery School in Ireland, Charlotte now owns the award winning bakery Go Free Foods Ltd; providing top-quality freeform cakes that are as 'tasty' as regular products but with all natural locally-sourced ingredients without wheat, gluten and dairy.

Charlotte is an experienced and in demand cookery teacher, currently holding the positions of Executive Chef at Harborne Food School; a guest chef at Demuths Cookery School in Bath, and White Pepper Cookery School.

Charlotte writes weekly on food for HELLO! Magazine online, her own food website and other major publications and has written four bestselling cookery books. 

Charlotte also provides private cooking for high net worth individuals, A-list celebrities and royal families worldwide. 

We welcome Charlotte to the LARANZA team; working to provide customers with luxury kitchens



Theo Michaels

Theo's cooking first came to light during Masterchef 2014 when he reached the heats of the semi-finals and started to gain recognition as championing modern Greek cooking.

Besides Masterchef, Theo has appeared on BBC Breakfast News, Sky TV and The Food Networks' The Big Eat with Lisa Faulkner and Matt Tebbut. Theo is a frequent guest on BBC Radio's Weekend Kitchen with Nick Coffer and made it in the Best of 2014 Recipes from the show.

Theo is occasionally spotted on stage at the odd food festival within the Hertfordshire region.

Theo lives locally to the LARANZA Design Studio and Showroom; he can be seen filming regularly for Simply Good Food TV.